Occupancy rate
Occupancy rate is the share of available nights that were sold: nights sold ÷ nights available × 100. It is the fill KPI: how much inventory converted into bookings. “Available” should exclude owner blocks and maintenance only when those nights were never for sale — padding the denominator with closed inventory flatters the ratio and misleads owners.
In the Italian short-term market a healthy annual range is often 65–80%, with 90%+ peaks in high season. Below 50% usually signals underpricing, channel issues or listing quality problems. Very high occupancy with collapsing ADR can mean underpricing rather than a win.
Always read occupancy with ADR and RevPAR: fill alone can hide a too-low price, while a soft month with rising ADR may still beat revenue targets. Seasonality matters — compare like-for-like months year over year. Dott.House computes occupancy per listing and cluster on the same windows as owner statements so PM and owner share one number.