ADR (Average Daily Rate)
ADR (Average Daily Rate) is the average nightly rate on sold nights only. Formula: total room revenue ÷ nights sold. It is one of the most used commercial KPIs for a short-term rental because it isolates realised price and ignores empty nights.
ADR rises with higher prices or favourable seasonality and falls with aggressive discounts, long-stay reduced rates, or discounted channel mix. Alone it is incomplete: a high ADR with very low occupancy still yields a weak RevPAR. Read it together with occupancy and RevPAR.
In the Italian short-term market ADR varies widely by city, neighbourhood and property type. The useful comparison is vs the same listing in the prior period and vs a homogeneous cluster — not vs a national average. Dott.House computes ADR per listing and cluster so PMs see where price holds.